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Posts Tagged 'Case Study'

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KTSY: From Financial Frustration to Fruition

The Problem “Change or die.” Caught in the middle of the economic financial crisis, KTSY found themselves in a time of frustration and desperation. The station had recently decided to expand their ministry and its reach but now saw those dreams crumbling under the weight of the struggling economy. The Solution About a year later Brian Yeager, Station Manager at KTSY, was introduced to Advocace. Tremendous growth and a deep collaboration made a strong impact, allowing the station to see the change they desired. “Income has increased every year. So far this year, we are up 17% from last year. [Advocace] has helped us through a lot of change, training the board, visioning and mission development,” Yeager said. “Getting someone outside of the radio element was good,” Yeager expressed. He went on to say how the station needed ideas and resources that were outside the box of what radio stations normally do. They found that expertise in the Advocace team. Passionate Leadership Brian excitedly told about his ...