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Posts Tagged 'Research'

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Plan for Success with Advocace’s Listener-Supported Radio Development Outlook


Advocace’s first-of-its-kind, industry research, The Listener-Supported Radio Development Outlook, dives deep into the best practices for Christian-formatted, listener-supported radio stations from coast to coast.

Listener-supported, Christian radio stations spend a great deal of time, effort and resources to raise money. The Outlook shows insight from high-performing radio station managers and the position of current and future fundraising performance.

Just a few benefits from this resource include:

· The Power of a Vision

· How Donor Relationships Affect Your Bottom Line

· That Setting Goals Drives Success

· Pledge Drive Days—How Many?

· The Importance of Board Member Fundraising

· The Importance of a Leader’s Time Spent Fundraising

Receive your free copy of The Listener-Supported Radio Development Outlook (LSRDO) here.

CMB Webinar: Growing Your Station’s Income

How are Christian radio’s leading stations really growing income today? Advocace’s Paul Martin and David Hollenbaugh will present Growing Your Radio Station’s Income to Fulfill Your Vision Webinar during CMB’s monthly webinar on Thursday, August 14. During the webinar hear insight for CMB 2014 members from Advocace’s Listener Supported Radio Development Outlook, as well as specific ready-to-implement initiatives.    Paul Martin Advocace Co-Founder / President David Hollenbaugh Advocace Senior Consultant         During the webinar, Paul and David will discuss: ·         The Twin Lights of Listener Supporte ...

Christian Listener-Supported Radio Development Outlook Survey Period Extended

COPPELL, TEXAS—Christian listener-supported radio stations now have another week to join The Listener Supported Radio Development Outlook study. With a new final survey deadline of Friday, February 7, station leaders may contribute their observations and analytics and be eligible to receive the free Christian Listener Supported Radio Development Outlook report. “Response for the survey has been stronger and greater than we originally expected. Over 120 originating radio stations—representing almost 1,000 total broadcast facilities—already responded to the survey,” said Paul Martin, President of Advocace. Advocace is preparing the study in conjunction with Christian Music Broadcasters (CMB). Michelle Younkman, Executive Director of CMB observed, “So many stations have been completing their calendar year-end information and they needed just one more week to join the study. I’m thankful CMB and Advocace discovered a way to allow one more week for stations to cont ...