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Posts Tagged 'Donor Communications'

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Paula Martin's avatar

I’ll Give if You Leave Me Alone!

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Millennials (Generation Y) continue to be a bit of a quagmire when it comes to communication, especially for non-profits.  This group of folks born from the early 80’s to the early 90’s believe in giving both time and money, and they can also be impulsive.  A recent article from “The NonProfit Times” cites information from the “2012 Millennial Impact Report” that gives glimpses into the mindset of the average Millennial.   Focus groups found that Millennials do not want to be contacted via calls or texts from nonprofits.  Why?  Because these are personal forms of communication for the Millennial.  See more about how Millennials operate at http://www.thenonprofittimes.com/management-tips/millennials-dont-wants-calls-or-texts/

Paula Martin's avatar

Mark Twain and the Death of Direct Mail

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The oft quoted remark by Mark Twain (“The news of my death is exaggerated”) makes me think of others who have been pre-maturely pushed into the grave.  Obits for God and AM/FM Radio come to mind.   As the pundits are quick to put another nail in another coffin, research may resurrect the old standby - direct mail.

Direct mail has the highest ROI (return on investment) for B2B and for non-profits according to this Forbes article http://www.forbes.com/sites/marketshare/2012/03/11/direct-mail-alive-and-kicking/2/.   The NonProfit Times also highlights recent information released in the “DMA 2013 Statistical Fact Book” that direct mail will continue to be a driving force in business and non-profit marketing http://www.thenonprofittimes.com/news-articles/rumors-of-direct-mails-death-greatly-exaggerated/.  Direct mail has not gasped its last breath and the fat lady will just have to find somewhere else to sing.

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