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Posts Tagged 'online giving'

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Paula Martin's avatar

Online Giving Continues to Grow

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Online fundraising is an integral part of any successful non-profit development plan. The trend for online giving is growing, too.

Consider these four reasons why you should expect online giving to grow:

  1. Online giving is increasing each and every year

  1. Online donors are younger and their average gift is about $100--a tough demographic for most non-profits to attract

  1. Small non-profits tend to do better with online fundraising

  1. As more giving shifts to online, a broad online strategy will continue to direct more donors to your 'donate now' button

The Non-Profit Times reports on why you should expect online giving to continue strong for non-profits: http://bit.ly/TQBTxD


Paula Martin's avatar

Of Mouse and Money

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Online donations for non-profits accounted for about 6.3% of all overall fundraising in 2011.

Online giving was up in 2011 for all areas, except for International Affairs organizations, where online giving was down 55% (mainly due to the large amount of online giving in 2010 for the Haiti earthquake).

End-of-year giving accounts for most online donations, with December being the month with the largest percentage at 20.3%.

Blackbaud recently released their 2011 Index of Online Giving. See how online giving increased in six of the seven designated sectors of Arts, Education, Environment/Animals, Healthcare, Human Services, International Affairs and Public/Society Benefits. http://bit.ly/MvD6fs

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