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Hook - The Consumer Engagement Blog

Paula Martin's avatar

Of Mouse and Money

Online donations for non-profits accounted for about 6.3% of all overall fundraising in 2011.

Online giving was up in 2011 for all areas, except for International Affairs organizations, where online giving was down 55% (mainly due to the large amount of online giving in 2010 for the Haiti earthquake).

End-of-year giving accounts for most online donations, with December being the month with the largest percentage at 20.3%.

Blackbaud recently released their 2011 Index of Online Giving. See how online giving increased in six of the seven designated sectors of Arts, Education, Environment/Animals, Healthcare, Human Services, International Affairs and Public/Society Benefits. http://bit.ly/MvD6fs

Paula Martin's avatar

Boomers vs. Gen X on Digital Media

While boomers own their fair share of smartphones and have registered for accounts on Facebook and Twitter, they are not as likely as Generation X (ages 32-47) to use the technology.

There is one exception, however. Boomer e-mail usage is comparable to other younger age groups (30-49 years old and 18-29 years old).

A new report by Pew Internet & American Life Project finds that boomers will use technology when there is a practical benefit. Find out if social is the best way to reach the group you want to with this e-Marketer article http://bit.ly/PUL3GK

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Putting STAR Onstage

STAR 88.3/WLAB (Ft. Wayne, IN) hosted the STAR Music Stage at the annual Three Rivers Festival. This is the third year Star 88.3 has brought Christian artists to the festival.

A crowd of about 4,000 turned out to see Kutless, Jason Castro, Attaboy and other music artists on stage. Known as Ft. Wayne’s “biggest summer party since 1969” the festivities last for an entire week offering concerts, crafts, a midway and a parade. Check out the event pics posted here http://on.fb.me/MFHVhX

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Jersey Mike's Builds Support for NPOs

Jersey Mike’s Subs raised more than $2 million for charities in 2011. They are poised to do the same again in 2012 by posting special messages on their 22-ounce beverage cups.

Stories that highlight charitable partners will be posted on 400,000 cups across the country along with the phrase “Giving…Making a difference in someone’s life.”

Jersey Mike’s works with national as well as local non-profits such as Wreaths Across America and Cincinnati Children’s Hospitals. Read more on this partnership from QSRWeb.com http://bit.ly/Nfcksm

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Radio: A Girl's Best Friend?

Women remain one of the constants of radio listenership--it’s just that the listening vehicle has changed.

More women are listening to radio via their smart phone or through online streaming. Compared to 2011, the women of 2012 have increased their radio listening time, and their time using social media.

Alan Burns & Associates recently studied women, radio and new media and developed a slide deck on their report. Music selection plays a huge role in the listening habits of these women. And over half of the women interviewed stated that their favorite station is “a good friend or companion.”

Find out more about the relationship between women and radio in this Here She Comes 2012 report http://bit.ly/MFF9rY

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Plan for the Bad Buzz

Social media isn’t always pretty. Social sites have become the “go to” place for venting about poor customer service and negative experiences. In fact, venting about poor service is one of the top reasons customers seek out social media.

Wise companies have a plan in place to deal with negative situations. eMarketer reports that only 49% of companies worldwide track and follow up on social customer feedback.

See the need to combat negative buzz in this eMarketer report http://bit.ly/SEYmzd

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WAY-FM Brings More Heart

WAY-FM recently added 14 of its audio programming streams to Clear Channel’s iHeartRadio platform. Broadcasts from thirteen WAY stations in markets like Louisville and Nashville, along with a WAY national stream will be featured.

iHeartRadio is an online and mobile service with a broadcast app for mobile devices such as the iPhone and Android.

RAIN (Radio and Internet Newsletter) reported on the addition http://bit.ly/KKsVT6.

While WAY has been expanding their reach nationally, their morning show host Wally tried his own means for notoriety by crashing an Inpop Records celebration of the NewsBoys number one single "God's Not Dead". See what all the roar is about http://bit.ly/LoY21R

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Direct Mail Attracts Dollars

Even though response rates to direct mail have fallen the past few years, it still brings a better response than digital media.

The Direct Marketing Association (DMA) released its 2012 Response Rate Report comparing direct mail with online display ads and email appeals.

However, the highest response rate came from telephone marketing, but it also had the highest cost per lead at $78.

Find out what avenues are the most cost effective in this Radio Sales Today article http://bit.ly/KKshFr

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Charitable Giving Marks Slow Growth

Charitable giving grew only 0.9% last year. At this rate, it is estimated that it will be a decade until giving matches that of 2007.

Relief charities were the only organizations that saw significant increases, followed by environmental causes.

Due to the decline in membership numbers, American churches, synagogues and mosques saw a 5% drop in donations.

Giving USA released their study on the $298.4 billion that charities received in 2011. Read their observations in this Chronicle of Philanthropy article http://bit.ly/KKqsZ3

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Moms Make Media Social

Moms, more than the general population, gravitate to social media (80% vs. 55%). Moms, in this instance, are defined as any female over age 18, with a child 18 years old or younger in the home.

Why does social media have such pull with this group? Because moms, especially first-timers, must access and learn a lot of information quickly, and the internet meets that need. Moms then make purchases based on product reviews and their friend’s opinions.

Find out what types of social media marketers must employ to reach the moms of America in this eMarketer report http://bit.ly/MmLVHX

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