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Hook - The Consumer Engagement Blog

Paula Martin's avatar

Horsing Around With Radio

The Gospel Station Network (southern Oklahoma) not only broadcasts the gospel from their radio stations, but engages youth with their rodeo camp 3 Crosses Camp.

Each summer the network brings youth oriented activities to the area like the PRCA rodeo in June, barrel racing and day camps.

Every Monday night The Gospel Station Network hosts Cowboy Church and bull riding at the Ken Lance Arena in Ada, OK.

Check out all the ministries The Gospel Station Network brings to Southern Oklahoma http://bit.ly/ID7DXP

Paula Martin's avatar

Radio Networks Reach over 70% of US

Radio is a powerful tool for reaching adults. Arbitron’s RADAR (Radio’s All Dimension Audience Research) Network Ratings reports that network radio reaches over 70% of US residents that are 12 years old or older.

Approximately 71% (185 million people ages 12+) heard at least one network radio commercial during an average week.

Arbitron breaks down the audience demographics of those listening to network radio by age. See the results here: http://bit.ly/KEX5Xu

Paula Martin's avatar

Fundraising: The Personal Touch

What can a small non-profit do to raise big funds?

This was part of a panel discussion at a recent Direct Marketing Association Nonprofit Federation meeting. Suggestions included using hand-written correspondence.

A personal touch that can make donors feel engaged. The panel shared stories of two agencies that saw increased giving as a result of hand-written appeals.

Other tips include gang printing (printing two direct mail pieces at a time rather than separately) and use of online donation strategies.

The Non-Profit Times reports on this panel discussion http://bit.ly/Inlelb

Paula Martin's avatar

Homeless Impact with the Family

WEMI and WEMY (The Family) know how to get their community involved. The Wisconsin-based radio group recently completed their 20th annual Help for the Homeless drive. Hundreds of volunteers gathered 900 collection boxes of supplies and then sorted, counted and delivered the goods to 44 area crisis agencies.

Help for the Homeless works with agencies to provide supplies such as laundry soap, hair and dental care items, and other personal care products so that the agencies can dedicate their limited finances to provide housing, food, education and counseling to their clients. Supplies totaling more than $246,000 were collected in this recent drive.

See the amazing results yourself at http://bit.ly/Jc4aME

Paula Martin's avatar

Media Mix: Digital and Radio Blend

Time spent with media continues to increase, and radio remains a big part of the mix. Arbitron and Edison Research released their latest findings from their Infinite Dial 2012: Navigating Digital Platforms study.
Important highlights include:

  • Forty-four percent of Americans over age 12 own a smartphone

  • The heaviest social media users are those 12-24 years old

  • Heavy internet use correlates to heavy radio use and employment

Find out more about America’s media habits in this Radio Sales Today article http://bit.ly/I041fE

Paula Martin's avatar

Facebook and Family Friending

Answer truthfully…which family member uses more social media?

New studies show that new dads frequent social media much like new moms do. New dads (defined as a dad whose oldest child is age 2 or younger) post family status updates, family photos and videos.

Of the millennial generation, dads outpaced moms with more online friends (dads averaged 96 friends vs. moms averaged 70 friends).

Marketers should take note that 25% of dads are following brands via social networks. eMarketer reports on the survey by Edelman and The Parenting Group http://bit.ly/HQEzJS

Paula Martin's avatar

Faith of Our Fathers Living Now

In American society today, freedom of religion is expected. What is surprising is with this freedom, some Americans are choosing the faith of their youth.

More than fifty percent of American adults have switched religions at least once. Of that group, 9% have become reverts…people reverting back to the faith of their childhood. Catholics, Jewish Synagogues and even Southern Baptist are creating special programs to help transition reverts back into the faith.

The question remains, will they stay? USA Today reports on those faiths reclaiming the reverts http://usat.ly/IuZmjC

Paula Martin's avatar

Keep The Faith Expands Thrice

Keep the Faith, the national radio program, is spreading the faith in major markets across the country. Keep The Faith brings contagious encouragement in three ways.
First, KTF is engaging listeners in major markets like...

  • New York

  • Los Angeles

  • Philadelphia

  • Dallas-Ft. Worth

  • Atlanta

  • Washington, DC

  • Seattle

  • ...and 200 stations from coast to coast

Call Advocace Media to reach Keep the Faith's growing audience at (972) 304-1100.

Second, Keep The Faith in most markets ranks in the top three of all radio stations in Women 25 to 54 during the show. In many markets, the show is Number One: the most-listened-to radio program in its timeslot. This is a first for any national Christian program.
Third, KTF expanded to 5 hours. Hosted by Keith Stevens and Donna Cruz, Keep the Faith now reaches more people, in more markets with more time. See http://bit.ly/HV2IuMM.

Paula Martin's avatar

Radio--At The Moment Before Purchase

Radio reaches more adults in the moments just before purchase than any other medium. Thirty-four percent (34%) of shoppers tune in to radio within an hour of shopping.

Radio also reaches more adults each morning that visit a QSR (quick service restaurant) for lunch than any other medium. Radio is the only medium that can seem to be everywhere all at once.

Mike Bloxham makes a strong case for radio’s reach in this MediaPost article: http://bit.ly/HcYp3D

Paula Martin's avatar

Lux Spending Highlights Gender Spenders

Demand for luxury items has recently increased by double digits. With this increase comes a change in the shopping habits of both sexes. Men are shopping like women, and vice-versa.

One of the notable changes is with Ferrari. North American women constituted 1% of the market for the luxury automobile, but now, 10% of Ferrari owners are women in North America.

Men are increasingly trading up in brands in areas like designer shoes and leather accessories. Indulge in this Radio Sales Today article http://bit.ly/Hdc7no

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