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Posts Tagged 'Consumers'

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Paula Martin's avatar

Google Clicks with College Students

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College students overwhelmingly use Google for research for coursework, not only in the US, but worldwide. However, their use of the search engine does not stop there.

Google is students' first choice for any online information. Recent studies also found that heavy use of search engines includes younger and better educated US internet users.

The Pew Internet and American Life Project reports that over 90% of adults 18 – 64 use search engines. And those with more education and bigger salaries are more prone to search engine use.

Search this e-Marketer article for the facts http://bit.ly/GD03sm

Paula Martin's avatar

Social Brings Different Donors

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Non-profits increasingly use social media to attract donors, but what kind of donor does social media attract?

Social media provides outlets for non-profits to reach more people in a cost-efficient way. Now, non-profits see that the face of the average donor is changing. Philanthropy is now being embraced by younger individuals with smaller gifts.

Donations are not the only objective for non-profits using social media as a vehicle. Engaging, informing and increasing awareness of the public through social is commonplace for many NPOs.

Financial Times reports on the new face of non-profit donors http://on.ft.com/GBek9p

Paula Martin's avatar

Just What Are You Thinking?

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Recent studies show that people explore the internet with three basic behaviors driving them:

Answer Me - people wanting direct answers for what they are searching for (top Answer Me searches are for Entertainment, Fashion and Beauty)

Inspire Me - people browsing the internet in a fun manner (top Inspire Me searches are for Travel, Home & Garden)

Educate Me - people searching for understanding on important topics (top Educate Me searches are for Health and Finance)

These mindsets are shared equally among the genders and those using an "Answer Me" type of search are generally of a higher income bracket (household incomes of $100,000 or more). This research by About.com and Latitude also reports that all three mindsets look to informative advertising for answers in their searches. Read more in this Marketing Profs article: http://bit.ly/nLYPcQ

Paula Martin's avatar

The $100,000 Millionaire?

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Affluents: The definition has changed in the past 35 years. In 1977 Affluents were defined as households with annual income of $40,000 or more. Today, an Affluent is a household with annual income of $100,000 or more.

America is home to more Affluent households today (24%) than in 1977 (2-3%). Ipsos Mendeohn released their annual survey on Affluent Americans, finding that technology increasingly has a place in affluent homes, but not at the expense of other media usage.

Steve Kraus dissected the information further to find differences between Millennials (18-29 years old), Gen Xers (30-44 years old) and Boomers (45-65 years old) and the use of their incomes. What interests the generation you are trying to reach? Find out in this Radio Advertising Bureau article http://bit.ly/oCdFI3

Paula Martin's avatar

Who's Got Game Now?

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Looks like gaming is not limited to the stereotypical 18 to 34 year old male. Gaming now occurs on PCs, game consoles, smart phones and tablets. With the wide range of platforms that access games, the wider the gaming audience demographics grow.

eMarketer estimates that social gaming will reach 61.9 million US internet users by end of year, and even greater growth is expected in the mobile gaming market.

See if gaming will be the next best way to reach potential consumers in this eMarketer article http://bit.ly/qq8Lls

Paula Martin's avatar

Millennials on the Move

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Millennials (ages 25-34) are on the move and marketers need to take note.

Millennials are the future family and home buying population. And, as they become older, they will increase their spending by more than $10,000 per household. Texas ranks as the number one state in the total population of millennials (3,613,473). Washington and Colorado round out the top three spots with the largest populations.

Ad Age Stats looks at where growth is guaranteed for the next ten years http://bit.ly/ru1jd4

Paula Martin's avatar

Parents Are Becoming Their Kids

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Parents report that they are now using media and technology in similar amounts as the typical 11 to 17 year old.

Barna Group studied the influence of technology in families in a recent report.

Surprisingly, parents used the phone and email at a greater rate than their tween and teen children. Families are welcoming technology and using it as a shared experience within the family (i.e. movies, video games). Read just how digitally active adults, teens and tweens really are at http://bit.ly/jVCecT.

Paula Martin's avatar

Radio Raises Banner in Digital Revolution

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Social connections bond radio stations with consumers.  Clear Channel Chairman Bob Pittman spoke recently at an Ad Age Digital Conference, emphasizing that radio is America's companion.

Citing research from Edison and Arbitron, Pittman noted that Americans, on average, spend 2.1 hours a day with radio. Pittman also said that radio has a social and emotional connection to listeners.

Because of these close ties, radio presents the perfect opportunity to supply listeners with more than just a listening experience.

Read more about the connection radio has with America in this Ad Age article http://bit.ly/gj0Iln

Paula Martin's avatar

Radio Reaching More Adults Daily

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Smart phones, social media and the internet may be high on many marketers' lists of how to reach potential customers. However, research shows that radio reaches more adults on a daily basis than the internet, newspapers and magazines--added together!

Taking into account the cost effectiveness of radio (compared to television, newspaper and magazines), and its reach, radio proves to be a winner for finding potential consumers.

And, many radio stations can now incorporate aspects social media into a campaign. See the results for yourself of the Nielsen analysis of a Council for Research Excellence study at http://bit.ly/gTcdQA

Paula Martin's avatar

Where the Babes Are

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Marketers need to find more consumers for their products--that's our job. Most consider the fastest growing metro areas found in states such as California, Florida and Texas. But you might be surprised which states complete the fastest growing markets...North and South Carolina and Utah.

Even more surprising, Utah stands out as a state with a larger number of married households, families and moms giving birth. Statistics can be fun, even for the non-geeky! Ponder these interesting growth stats in this Ad Age article http://bit.ly/aT0o3K

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