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Posts Tagged 'Demographics'

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Paula Martin's avatar

Christians Clinging to their Radios

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It’s time for some good news and I’m happy to share it.  Listeners love their Christian music formatted radio stations, and they like to share the love.  Jacobs Media shared data from their recent Techsurvey9 with great takeaways about Christian Music Format listeners, which included:

  • Christian Music Format listeners embrace smartphones and tablets
  • Christian Music Format listeners are more “social” than any other format group and more apt to “like” their station on Facebook
  • Christian Music Format listeners are involved with Twitter and/or Pinterest
  • Christian Music Format listeners spend more time with their Christian music station, and they are less likely to listen to Pandora or Sirius XM
  • Christian Music Format listeners listen to “get in a better mood” and are motivated to listen for their “favorite songs”
  • Christian Music Format listeners are likely to stream their radio at least once per week

Jacobs surveyed over 9,400 Christian Music Format listeners to do their research.  If you need to read some good news, check out this Friday Morning Quarterback article http://www.fmqb.com/article.asp?id=2654056

Paula Martin's avatar

The Give and Take of Giving

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Simply, the richer a donor, the more likely they will make a restricted gift to charity.

A majority of donors with assets of $1 million to $5 million prefer unrestricted gifts, while those with assets exceeding $50 million prefer restricted giving.

The strongest motivation for charitable giving among the wealthy is personal values. Religious faith, family legacy and helping society were high priorities in giving.

The Chronicle of Philanthropy reports on a study by Forbes and Credit Suisse. Does your organization meet the high standards for philanthropic giving? http://bit.ly/YWH1bQ

Paula Martin's avatar

X and Y, More Than Chromosomes

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There is a remarkable difference in advertising that moves Gen X and Gen Y.

Gen X (those born between 1965 and 1982) prefers advertising that is more realistic, safe and calm.

Gen Y (those born between 1982 and 2000) prefers advertising that is more energetic (think extreme sports).

Nielsen also found that Gen X females find sentimental advertising more appealing, while Gen X men find advertising themes with football and cars more appealing. Marketing Daily reports on the differences in the generations and the chromosomes http://bit.ly/T4w3L0

Paula Martin's avatar

The Rich Keep on Giving

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Almost all American high net worth households gave to charity in 2011. These are households with a net worth of $1 million or more, or, an annual household income of $200,000.

Ninety-five percent of these household gave to charity. These wealthy individuals gave about 9% of their annual income; however, the average dollar amount has declined since 2009.

The new 2012 Bank of America Study of High Net Worth Philanthropy revealed these findings recently. Researches cited “an uncertain financial climate” as one cause for the decline in giving.

While monetary giving is slightly down, the wealthy are giving more of their time to charitable causes. Educational organizations received a greater share of charitable giving, followed by basic needs organizations, the arts, health charities and religious organizations. Read more about the mind-set of the high net worth donor in this Non-profit Times article http://bit.ly/SRQbSv

Paula Martin's avatar

Moms Leading Social With Mobile

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Moms use mobile social media more than any other group. Comparing her to the general public, mom (with at least one child under 18) is more likely to use mobile apps for the internet, banking and shopping.

Moms are now on target to be the first group that uses the mobile phone or tablet more often than the computer to access social sites.

The number of moms that own a smartphone has increased to 61%. The moms surveyed by Arbitron and Edison reported visits to social sites many times throughout the day, but not for long periods of time.

Marketers may need to rethink their strategies for reaching the fast paced mobile moms of today. Take a quick read of this e-Marketer article http://bit.ly/OZt0o8

Paula Martin's avatar

Religious Affiliation Diminishes

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In the past five years, the percentage of American adults that claim no religious affiliation has grown from 15% to just fewer than 20%--an unprecedented decline in religious institutional commitment.

One-third of all adults under the age of 30 now consider themselves religiously unaffiliated, the largest percentage in the history of Pew Research polling.

Despite their un-affiliation, over 68% say they believe in God and more than a third classify themselves as spiritual, but not religious.

This growing group of “nones” is largely made up of white Protestants. Though American ranks as the most “religious” country, changes are on the horizon. Read this Pew Research report to see the other trends in Americans’ beliefs http://bit.ly/QSnHDq

Paula Martin's avatar

Grandparents Provide More Than Hugs

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Grandparents are increasingly providing financial support and babysitting to their grandkids.

New studies find over half of grandparents are providing over 50 hours of child care per year to their grandchildren, and on average give financial support in excess of $8,000.

The better-educated grandparents show a higher likelihood of providing support. Marketers may want to rethink who they target for children’s advertising.

Read this USA Today article to get the facts http://bit.ly/SGD0mD

Paula Martin's avatar

Men Spend The Money In Mobile

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Men are buying more with their mobile devices than women. Specifically, digital content is just one area where men outspend women using mobile.

Other areas where men use their purchasing power include electronics and movie/event tickets.

Women do have one area where they outspend men with mobile purchases…health and beauty items. Women are still king (or queen) with using mobile for coupons.

Read how gender influences mobile purchases in this eMarketer report http://bit.ly/VBxiVC

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Boomers vs. Gen X on Digital Media

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While boomers own their fair share of smartphones and have registered for accounts on Facebook and Twitter, they are not as likely as Generation X (ages 32-47) to use the technology.

There is one exception, however. Boomer e-mail usage is comparable to other younger age groups (30-49 years old and 18-29 years old).

A new report by Pew Internet & American Life Project finds that boomers will use technology when there is a practical benefit. Find out if social is the best way to reach the group you want to with this e-Marketer article http://bit.ly/PUL3GK

Paula Martin's avatar

Radio: A Girl's Best Friend?

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Women remain one of the constants of radio listenership--it’s just that the listening vehicle has changed.

More women are listening to radio via their smart phone or through online streaming. Compared to 2011, the women of 2012 have increased their radio listening time, and their time using social media.

Alan Burns & Associates recently studied women, radio and new media and developed a slide deck on their report. Music selection plays a huge role in the listening habits of these women. And over half of the women interviewed stated that their favorite station is “a good friend or companion.”

Find out more about the relationship between women and radio in this Here She Comes 2012 report http://bit.ly/MFF9rY

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