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Posts Tagged 'Development'

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Paula Martin's avatar

Mom Always Liked You Best

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It’s hard being second fiddle, the third wheel, the last picked for the team, especially if you’re a charitable organization. Non-profits can, and should, endeavor to be the top choice of their donors. Most donors give to more than one non-profit organization, but there usually is one special organization that is rewarded with the lion’s share of the donations. Why? Because they may have more “emotional” pull than the other organizations. What are you to do if you can't tug at donor’s heartstrings? The NonProfit Times has some great ideas to help you become your donor’s numero uno. Some ideas may run quite contrary to what you “think” is the right way to work with your donors…such as asking donors to do more instead of less. Try implementing these ideas from Robin Fisk of Advanced Solutions International http://www.thenonprofittimes.com/management-tips/how-to-become-a-favorite-charity/

Paula Martin's avatar

I’ll Give if You Leave Me Alone!

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Millennials (Generation Y) continue to be a bit of a quagmire when it comes to communication, especially for non-profits.  This group of folks born from the early 80’s to the early 90’s believe in giving both time and money, and they can also be impulsive.  A recent article from “The NonProfit Times” cites information from the “2012 Millennial Impact Report” that gives glimpses into the mindset of the average Millennial.   Focus groups found that Millennials do not want to be contacted via calls or texts from nonprofits.  Why?  Because these are personal forms of communication for the Millennial.  See more about how Millennials operate at http://www.thenonprofittimes.com/management-tips/millennials-dont-wants-calls-or-texts/

Paula Martin's avatar

Americans are Up in Alms

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“People in America are so generous.” my friend said as we barreled down the highway towards summer camp.   I had to listen hard to make sure I understood what she was saying through her thick Japanese accent.  “Especially here in the south” she added.  I always knew that Americans were charitable, but I had never heard us compared to other countries before, let alone other areas of the U.S.  My friend was born in Japan and spent part of her married life in Canada and also in Chicago. 

That’s why a recent study by Barna struck a chord with me.  It proves what my friend explained to me on that hot July day in Texas.  Americans are charitable.  Amazingly, only 13% of Americans have not donated to charity in the past twelve months. 

Barna’s research found that religious identification has a lot to do with our generous gene.  Evangelicals are the most generous, with 79% donating money to charities (mainly their churches) in 2012.   Evangelicals also donate items and volunteer time for charities.  Only 1% of evangelicals say that they have not given in any way to a charity this past year. 

Juxtaposed to the Christian evangelicals are those of other faiths, where 27% say they had not donated to a charity in 2012.  This is slightly more than double the amount of the average American who did not give to charity (13%). 

Barna’s article goes on to tell about the psychology behind American’s generosity, the dollar amounts that we are giving, and what’s happened to the tithe.   I’m so glad that we are “up in alms” in America!  http://www.barna.org/culture-articles/611-new-barna-study-explores-trends-among-american-donors

Paula Martin's avatar

Mark Twain and the Death of Direct Mail

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The oft quoted remark by Mark Twain (“The news of my death is exaggerated”) makes me think of others who have been pre-maturely pushed into the grave.  Obits for God and AM/FM Radio come to mind.   As the pundits are quick to put another nail in another coffin, research may resurrect the old standby - direct mail.

Direct mail has the highest ROI (return on investment) for B2B and for non-profits according to this Forbes article http://www.forbes.com/sites/marketshare/2012/03/11/direct-mail-alive-and-kicking/2/.   The NonProfit Times also highlights recent information released in the “DMA 2013 Statistical Fact Book” that direct mail will continue to be a driving force in business and non-profit marketing http://www.thenonprofittimes.com/news-articles/rumors-of-direct-mails-death-greatly-exaggerated/.  Direct mail has not gasped its last breath and the fat lady will just have to find somewhere else to sing.

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