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Hook - The Consumer Engagement Blog

From the monthly archives: October 2009

We are pleased to present below all posts archived in 'October 2009'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

twitter success models

So what can twitter do for your products?

Social media doesn't create fans, it connects fans. Craig Arthur, Director of the Wizard of Ads/Australia, observes that successful twitter campaigns begin with a highly desirable product at a low price point. Arthur notes that limited availability of the product increases buzzworthiness with twitter. 

Many businesses will have challenges sustaining any real success with twitter as a marketing vehicle if the business desires to control the message or outcome. Arthur notes, "Two entirely different things are being called social media: One is wild and organic and comes from the customer's experience. The other is calculated and comes from the business owner." Arthur delineates the difference: "Advertising is where the business owner controls the message. Social Media is where the customer controls the message." 

Source: http://www.mondaymorningmemo.com/?ShowMe=Pendulum3

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