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Hook - The Consumer Engagement Blog

From the monthly archives: October 2010

We are pleased to present below all posts archived in 'October 2010'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Email Wins over Other Social Media

Email is still the preferred vehicle for sharing content online (especially for consumers over the age of 35). More than half of all referrals through the "Tell-a-Friend" widget used email to share content.

"But", cries the marketer, "we get more click throughs on Facebook and Twitter!" True, but the secret lies in the fact that emails sent through the "Tell-a-Friend" widget include the full message, so there is no need for the recipient to do a click through.

Email also leads to more engagement, more pages viewed and more conversions. This recent study by Chadwick Martin Bailey backs up an August study conducted by Social Twist with the same results. Check out this eMarketer article for the facts http://bit.ly/9Da3Th

Paula Martin's avatar

What do Women Say About You (and Your Product)?

You don't have to be a rocket scientist to know that women talk...about everything! And, the savvy marketer knows that women talk to each other about their experiences with products, both the good and the bad.

In spite of technological gains, women still prefer to give/receive information face-to-face (92%) rather than doing so online. Harbinger and Ipsos recently conducted the study that discovered that lifestage and product category weighed heavily on how and why women communicated with each other. To understand the complexities of women's communication see the press release yourself at http://bit.ly/ag4HHW

Paula Martin's avatar

Social Media: The New Whisper Game?

Remember the child's game of "Whisper"? Someone started with a sentence and whispered it to their neighbor...by the time the message got to the last person, it wasn't even remotely like the original message.

Social Media (blogs in particular) continue the tradition of the whisper game. e-Marketer chronicles a new report that finds that message distortion creates huge problems for companies. Message distortion is less a problem in traditional media streams, but as blogging continues to grow, companies need to take advantage of their own content.

As companies release creative content over social networks, there is less chance of message distortion. Check out the full article at: http://bit.ly/cwBWqv

Paula Martin's avatar

Experience Strikes User Confusion

Web analytics can show the traffic drop-off on a website, but that is just a partial picture. To fully understand what is happening on the website, you need User Experience (UX) information. 

FeedBlitz' online marketing blog recommends six ways to combine Web Analytics and User Experience to recognize potential problems and changes to avert them. Start with the landing page...use analytics to look at bounce rate and conversion rate, but then integrate user experience for non-conversion. Look at your site navigation, what's the top content? And from the users perspective, how to you get there? Put your website to the test with this FeedBlitz article at http://bit.ly/aleqI2


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