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Hook - The Consumer Engagement Blog

From the monthly archives: January 2011

We are pleased to present below all posts archived in 'January 2011'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Social vs. Online for Women

Engaging women with social media is every marketer's dream, but trying to find the female market is a marketer's nightmare!

Women regularly use social media like Facebook to reach out to friends and family, however, their vehicle of choice for getting information on brands may prove surprising. iVillage and Burke Research recently collaborated on research regarding where women go for brand information, advice and insight...and the winner is online communities designed for women (like iVillage). Why? Women feel that these online communities are more trustworthy on brand information, and more understanding of women's needs.

Find out more about how women view social networks vs. online communities in this emarkter article http://bit.ly/h3eEgl

Paula Martin's avatar

How-To Social Media

With so many social marketing venues available at the fingertips of any marketer, social media campaigns come and go. But, essential to any media campaign are objectives and strategy.

Without a clear picture of the desired results, can social media campaigns really benefit your company? Radio Sales Today reports on a four-phase model written by Tom Pick of KC Associates, to guide anyone into adapting a social media plan for their business.

See if your organization is on the right track with social media at http://bit.ly/dJ1j2x

Paula Martin's avatar

How Competitive is Your Content?

In our mad dash to upload, post, link, twitter and blog, we sometimes take our actual content for granted. We forget that the world is reading me, my blogs, my company website.

Therein lies the rub. If your job responsibilities include posting to any type of social site, check the article "Honor Thy Content: The Five Commandments of Editorial Excellence".

Ken Gordon reminds us that there's strong competition for the eyes and ears of your prospects and clients, and engaging content wins the war.

Learn how you can polish your content in this Partner Community Forum article http://bit.ly/eyumSh

Paula Martin's avatar

The Easy Facebook Dance

With social media a marketer often feels like they have two left feet. So when an article with best practices comes along, we like to follow the foot prints of those who have gone before us.

Soap Creative (a digital agency) designed an easy to read, easy to implement guide for Facebook branding...and the artwork is fun, too! Read this Ad Age article along with the handy slide show to gain insights into adding some spark to your Facebook page http://bit.ly/fPSLdN

Paula Martin's avatar

Boomers Fly Into Golden Years

Baby boomers are coming of age. Over the next 19 years more than 11,000 will turn 65 each day of each year.

Boomers (born between 1946 and 1964) are loading their suitcases and hitting the road, planes, boats and trains. Boomers have a younger attitude and are more physically active than previous generations and do not consider themselves as "seniors."

Travel is a hot ticket with this group, especially trips that highlight a foodie adventure (vacations planned around a dining experience).

Currently there are 77 million boomers in the US. The boomer travelers are connected (99% have internet access) and are more likely to book trips using their computers. Read Radio Sales Today report on the Travel Weekly article to find out how to tap into this wanderlust group http://bit.ly/g20j3B

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