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Hook - The Consumer Engagement Blog

From the monthly archives: December 2011

We are pleased to present below all posts archived in 'December 2011'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Christmas On The Speedway

New Life 91.9 (WRCM/Charlotte) partnered with the Charlotte Motor Speedway for a Carolina Christmas this year...the largest light display in the Carolinas with over five miles of displays.

Participants even get to drive on the famous NASCAR raceway to see part of the display--but at much reduced speeds!

WRCM, along with 200 volunteers, bring to life Bethlehem Village where a live Nativity scene is presented for visitors to enjoy. See more at http://bit.ly/tiuIbj

Paula Martin's avatar

Radio Puts Fun in the Sales Funnel

Radio campaigns have a significant positive effect on the purchase funnel. So says, Ipsos Mendelsohn.

Tests conducted by Ipsos evaluated radio campaigns from Burger King, Kodak, Capital One and other advertisers. People listening to stations airing the campaigns showed increases in awareness, familiarity, affinity, consideration and recommendation of those products than listeners who did not hear the campaigns. Once again, showing the power of radio.

Read the story at http://bit.ly/tyKefW

Paula Martin's avatar

Domain Dominance with gTLDS

There's a new domain structure beginning next month. ICANN (the Internet Corporation for Assigned Names and Numbers) begins accepting applications for generic Top-Level Domains (gTLDs).

What's a gTLD? It's what follows the dot (.) in a URL. Brands will be able to "buy" gTLDs that are associated with their brand. For example, Coca-Cola can buy .coke, and Nestle can buy .nestle.

Use of gTLDs can make brands more global and secure. gTLDs are vetted and authenticated helping to prevent fraud. Find out more about gTLDs in this Ad Age article http://bit.ly/uwUokg

Paula Martin's avatar

A Little Luxury

Affluents (adults living in households with a minimum of $100,000 annual income) continue to purchase luxury items...it's just that the definition of "luxury" may have changed.

A majority of affluents (94%) bought one luxury item this past year, and 70% plan on buying at least one luxury item in 2012. "Treats" (small indulgences) seem to satisfy the luxury longing for many affluents.

And, finding the best price for luxury items has become the norm. AdAge Stat reports on new research from Ipsos Mendelsohn (the global marketing research firm): http://bit.ly/rBObzR

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