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Hook - The Consumer Engagement Blog

From the monthly archives: April 2011

We are pleased to present below all posts archived in 'April 2011'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

What Can Your Phone Do For You?

The "normal" shopping experience isn't very "normal" anymore, because of smart phones. Nielsen estimates that by the 2011 holidays, 50% of the US will own a Smartphone.

Mobile shopping is a $2.2 billion industry and has plenty of room for growth. However, mobile shopping has its limits. Shoppers still "go retail" when purchasing large ticket items such as appliances.

How do you know if your business should go mobile? Read this HUB article by William Rosen of ARC Worldwide to see if the "app" applies to your company http://bit.ly/gahfzL

Paula Martin's avatar

Retweet This!

Marketers are all atwitter about Twitter....still.  Yet there's some good and some bad with the micro-blogging service.

Should it be used as a sales tool or for branding? Should it be personal or professional?

Pragmatic Design offers up ten tricks to improve your Twitter-sphere followings, from the obvious to the obscure. And, they give simple explanations to help any twitter rookie or seasoned professional. You may want to retweet this http://www.stumbleupon.com/su/6Ck11J/pragmaticdesign.co.uk/news/blog/twitter-10-top-tricks-to-increase-followers-for-free/

Paula Martin's avatar

Radio Raises Banner in Digital Revolution

Social connections bond radio stations with consumers.  Clear Channel Chairman Bob Pittman spoke recently at an Ad Age Digital Conference, emphasizing that radio is America's companion.

Citing research from Edison and Arbitron, Pittman noted that Americans, on average, spend 2.1 hours a day with radio. Pittman also said that radio has a social and emotional connection to listeners.

Because of these close ties, radio presents the perfect opportunity to supply listeners with more than just a listening experience.

Read more about the connection radio has with America in this Ad Age article http://bit.ly/gj0Iln

Paula Martin's avatar

Radio Listening Grows

Radio listenership is up. Radio posted an increase of 2.1 million listeners last year (2010) as compared to 2009.

On average, 241.6 million listeners tune in to conventional radio each week. Arbitron's annual study found that radio's listenership had grown almost 5% since 2005. Some of radio's appeal is based on its ability to change quickly.

Read about this Radio Renaissance in this Radio Sales Today article http://bit.ly/gK8UwE

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