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Hook - The Consumer Engagement Blog

From the monthly archives: May 2011

We are pleased to present below all posts archived in 'May 2011'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Parents Are Becoming Their Kids

Parents report that they are now using media and technology in similar amounts as the typical 11 to 17 year old.

Barna Group studied the influence of technology in families in a recent report.

Surprisingly, parents used the phone and email at a greater rate than their tween and teen children. Families are welcoming technology and using it as a shared experience within the family (i.e. movies, video games). Read just how digitally active adults, teens and tweens really are at http://bit.ly/jVCecT.

Paula Martin's avatar

Online Marketing...and a Fairy Tale Ending

Princess Snow White found herself among short men with unusual traits. But what does this have to do with online marketing?

By avoiding those "unusual" traits of the seven dwarfs, you can have a "happily ever after" with your online campaigns.

Find out how to prevent being a Sleepy, Dopey or Grumpy with your next campaign in this Marketing Profs tale. http://bit.ly/ikKjOT

Paula Martin's avatar

Turning a Facebook Like into Customer Loyalty

Has your company been collecting the thumbs-up or "likes" on Facebook? The question now is how to turn those likes into purchasing loyalty?

Research shows that those who click on the "like" button are more likely to purchase, recommend, or share the brand's content, but a like does not mean commitment. Using tools like page posts on Facebook and coupons can help to turn a like into a loyal consumer.

Debra Aho Williamson brings some marketing wisdom in this Ad Age article. http://bit.ly/jSgGV7

Paula Martin's avatar

Contemporary Christian Radio: More Stations Than Pop, Rock and Urban

The formats are different, but the goal is the same...to bring the good news of Jesus Christ to the masses through black gospel music, contemporary Christian music, gospel music or teaching programs.

Inside Radio published their monthly chart on radio formats for April. There are more Contemporary Christian music (CCM) stations in American than just about any other radio format. CCM is outnumbered only by country stations, news/talk and religious (teaching) formatted stations.

And, of the 991 CCM stations a majority are non-com stations (825 non-coms to 166 commercial). Check out the numbers in this Inside Radio chart http://bit.ly/mTeM3K

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