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Hook - The Consumer Engagement Blog

From the monthly archives: August 2011

We are pleased to present below all posts archived in 'August 2011'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Attracting Crowds In Atlanta: WVFJ

June 15-18 marked the 25th anniversary celebration of Atlanta Fest held at Stone Mountain State Park.

Exclusively promoted by J93.3 (WVFJ Atlanta), over 20,000 tickets were sold for this years event. Bands playing at the festival included MercyMe, Sanctus Real, Casting Crowns, Building 429 and many more. Over 40 artists performed on the four music stages over the course of the four-day event. Find the details of Atlanta Fest at http://bit.ly/pkbLy7

Paula Martin's avatar

Radio Is It for IT

You usually expect to hear advertising for mattresses, home loans and grocery stores on your local radio station. But now, radio has been discovered by information technology companies.

You might as easily hear an advertisement in a smaller market like Redding, CA as in a large market like L.A. With very competitive pricing, radio can reach the decision makers that major companies need to find in an inexpensive way.

Look at this New York Times report on the surge of radio advertising used by companies looking for prospective customers in the IT realm http://nyti.ms/nfx1wD

Paula Martin's avatar

Who's Got Game Now?

Looks like gaming is not limited to the stereotypical 18 to 34 year old male. Gaming now occurs on PCs, game consoles, smart phones and tablets. With the wide range of platforms that access games, the wider the gaming audience demographics grow.

eMarketer estimates that social gaming will reach 61.9 million US internet users by end of year, and even greater growth is expected in the mobile gaming market.

See if gaming will be the next best way to reach potential consumers in this eMarketer article http://bit.ly/qq8Lls

Paula Martin's avatar

Big Apple, Big Faith

With the 10th anniversary of 9/11 quickly approaching, many have their eyes on the epicenter of the attack, New York City. The huge influx of worshippers immediately after the attacks made the nightly news, but what has happened since?

Barna Group found the religious behavior short-lived. However, in the long run, the faith of New York residents has been steadily growing.

Comparing church attendance, Bible reading and active faith, Barna found an overall increase in all three areas in the past fourteen years among New York residents. Could the Bible Belt extend to New York? Find out in this Barna report http://bit.ly/qThBPR

Paula Martin's avatar

Taming of the Shoe

KCBI, Dallas, TX proved there's no business like shoe business when it comes to helping orphans in need.

KCBI partnered with Shoes for Orphan Souls during the month of July. Events held at Hawaiian Falls water park, Chick-Fil-A restaurants, Dallas Fairpark, local public libraries, the Dallas Zoo and at the KCBI 35th Anniversary Celebration Concert, provided listeners drop off points for new shoes for the campaign.

To date, over 11,000 pairs of shoes have been donated. Shoes for Orphan Souls provides new shoes to children in the US and to orphans in 74 countries worldwide. Check out pictures from the KCBI Summer Tour events at http://bit.ly/nNwxzK

Paula Martin's avatar

National Radio Audience Continues To Grow

Radio continues to grow in audience--especially radio networks.

Arbitron released their cumulative audience estimates for major radio networks and there is good news. The RADAR 109 report shows an increase in many demographics reached by network radio in the past year. The most significant changes were found in:

  • Audiences 12 years and older increased  1,901,000
  • Adults 18 and older increased 1,593,000

The research measures 56 individual radio networks and reflects findings from April 1, 2010 through March 30, 2011. See the audience increases at this Arbitron site http://bit.ly/pwzbqK

Paula Martin's avatar

Stumbling for Good

Stumble Upon, a discovery engine with 15 million users launched a program to help non-profits gain awareness and site traffic: Stumbling for Good.

Stumble Upon, the parent company, recommends web and mobile content for its users. For example, if you are interested in fly fishing, Stumble Upon can lead you to websites where fly fishing trips are offered, or fly fishing lures, or fly fishing techniques. Stumble Upon's new platform, Stumbling for Good, introduces people to non-profit organizations and causes that are like minded, giving the non-profit organizations a little boost.

Find out if your non-profit could use a little help from Stumbling for Good in this AdAge article http://bit.ly/nI2uin

Paula Martin's avatar

Staying In the Inbox

Email plus customer base equals a great marketing marriage. With the threat of un-subscribers, how do you get customers to say "Buy, buy" rather than merely, "Bye, bye"?

MarketingProfs reports that a variety of types of emails to your clients helps you stay out of the delete box. Using newsletters, holiday greetings and educational information are just a few ways that you can salt consumers interest. Read Karen Talavera's (Synchronicity Marketing) article on how to spice up your emails with variety http://bit.ly/pdNavs   (MarketingProfs may require sign-up to see story.)

Paula Martin's avatar

Consumers Choose the Charitable Connection

You've seen those funny looking canvas shoes by Tom's (when one pair of shoes is bought, Tom's donates another pair to a kid in need). American consumers are increasingly motivated to buy products involved in a social cause.

But, consumers also keep an eye toward authenticity and a real caring attitude of the company, not just a marketing publicity promotion.

Companies that are "getting it right" include PepsiCo, Newman's Own and Nike. Radio Sales Today looks at ways companies are making sense with their charitable connections at http://bit.ly/n2uFa3

Paula Martin's avatar

Turning Millenials Into Consumers

Millenials (the population born between 1980 and 2000) live in the land of "digispace", a frontier where the laws of communication are still forming.

To connect with Millenials, marketers must understand Millenials' "digilife"...how they behave in social media culture. Nick Shore, senior VP of Strategic Consumer Insights and Research at MTV, posted Five Tips for Marketers in Ad Age CMO Strategy to reach this savvy group, including points in etiquette, identity and feedback.

Find the winning combination to reach Millenials through their native tongue. http://bit.ly/o0Vff9

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