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Hook - The Consumer Engagement Blog

From the monthly archives: January 2012

We are pleased to present below all posts archived in 'January 2012'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Wally, International

The Wally Show (WAY-FM) hit the road last week with Compassion International. Joining Wally on the trip to Asia is WAY-FM co-host Katie Rose (who got to meet her sponsored child), and Jeff Canell who also met his sponsored child.

Wally has been blogging about their daily adventures and the difference organizations like Compassion can make in the lives of an impoverished families. WAY-FM will begin a campaign for Compassion on Tuesday, January 24th. The current goal is to have 2,000 kids sponsored by the WAY-FM audience. Wally’s Show currently has over 12,500 people who follow him on Facebook.

Read Wally’s blog about their adventures at http://bit.ly/yNU6FF

Paula Martin's avatar

Ears Stay Through Commercials

Radio keeps their audience, even during commercial breaks. That’s what a new study confirms.

The audience behavior study looks at audience behavior during commercial breaks in 48 top radio markets. Analyzing 18 million commercial breaks, 62 million minutes of commercials from 866 stations the report compares listening audiences from one minute before the commercial breaks begin compared to each minute a commercial break lasts.

Conducted by Arbitron, Media Monitors and Coleman Insights, the study found 97% of listeners stay tuned into radio during morning drive.

See the amazing steady numbers in this Radio Sales Today article http://bit.ly/wRCBeI

Paula Martin's avatar

TV Loses to Digital For Millennial Eyes

Millennials, those born between 1980 and 2000 (also known as the Y Generation), are less responsive to TV ads. And the older the millennials get, the less responsive they become to TV commercials.

In the area of digital ads millennials are as responsive as other generations. And it’s no surprise that they are involved with more types of media than older generations.

There is good news for TV advertisers… this group has a longer memory for what they saw on TV. Read how to reach millennials in this Ad Age article http://bit.ly/z9u9Zq

Paula Martin's avatar

TV Loses to Digital For Millennial Eyes

Millennials, those born between 1980 and 2000 (also known as the Y Generation), are less responsive to TV ads. And the older the millennials get, the less responsive they become to TV commercials.

In the area of digital ads millennials are as responsive as other generations. And it’s no surprise that they are involved with more types of media than older generations.

There is good news for TV advertisers… this group has a longer memory for what they saw on TV. Read how to reach millennials in this Ad Age article http://bit.ly/z9u9Zq

Paula Martin's avatar

Tebowing Tests Biblical Literacy

Controversy followed Tim Tebow, quarterback for the Denver Broncos, through the end of the team's playoff run. Among Mr. Tebow’s actions that cause varied reactions among the masses is writing scripture references in his eye-black for NFL games. Tebow’s favorite scripture John 3:16 is often the verse of choice.

So, American Bible Society posed the question…do Americans even know what John 3:16 is?

The good news is that nearly 70% of Americans were able to relay that the 3 in John 3:16 refers to the chapter in the Bible where the verse is found.

Barna Group conducted the research and found that a majority of Americans also knew that Genesis is the first book of the Old Testament. Read more in this Barna article to see what average Americans do and don’t know about the Bible http://bit.ly/zjk9Jd

Paula Martin's avatar

Stopping Traffic, Getting Attention

Shine 95.1-WRBS/Baltimore knows how to get people to stop--in fact, the station backed traffic all the way to Baltimore’s 695 loop.

Shine 95.1 and At All Costs Ministries, partnered with a Shell gas station on Ritchie Highway to show the love of Jesus by giving customers 25 cents off each gallon of gas on Friday, December 23rd from 12 noon to 2pm. Word spread quickly and the event backed up traffic for miles.

Jada Lewis of At All Costs Ministries estimates that about 250 cars received the special offer and anywhere from 2,500 to 3,000 gallons of gas were pumped. This is the third time that the ministry has offered discounted gas. The involvement of WRBS brought out far more participants than similar events before. http://bit.ly/A1XUV6

Paula Martin's avatar

The Domain Name Game

Starting January 12th (this Thursday), the Internet Corporation for Assigned Names and Numbers (ICANN) will begin accepting applications for generic top-level domains, or gTLDs.

A gTLD is a domain name that carries the name of the company who owns it (for example Coke could have a gTLD of .coke, or Ford could own .ford). But top level names like Coke could cost upwards of $500,000 with application fees and technology costs.

Brands can register their trademark with ICANN, but will not be required to apply for and purchase the gTLD if it does not want to…providing brands a way to protect their trademark names. The application period for gTLDs will end April 12.

ICANN will publish every application it receives so that companies will be able to object to any gTLDs that might infringe on their trademarks. Find out more about gTLDs in this Ad Age article http://bit.ly/xz0zoc

Paula Martin's avatar

All Eyes On Online Video

Advertisers are paying attention and dollars to online video. eMarketer predicts that 71% of U.S. internet users will watch online video monthly by December 2012.

Pre-roll advertising (a video advertisement that plays before an online video you chose to watch) is a favorite format for online advertising. Banner ads are still important, but increasingly, revenue dollars are being funneled to pre-roll advertising.

Over half (63%) of ad agency decision-makers plan on placing pre-roll ads this year.

Read more about online advertising trends for 2012 in this Radio Sales Today article http://bit.ly/w5jUvJ

Paula Martin's avatar

Positively Active

More positive--That's the character of those involved in a religious organization.

A little less than half of Americans (40%) are active in a church, synagogue or other religious organization. Moreover, three traits rise from the active religious members:

  • They seem to have a more positive outlook than those who are not involved with a religious organization.

  • They are also active users of technology.

  • These active participants think more highly of their communities and are active in more organizations overall than their inactive brethren.

Read more about the outlook of spiritually active Americans in this Pew Internet report http://bit.ly/zb9t4O

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