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Hook - The Consumer Engagement Blog

From the monthly archives: November 2012

We are pleased to present below all posts archived in 'November 2012'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Jeff Connell: In Sandy's WAY

WAY-FM’s mid-day host, Jeff Connell, has left his creature comforts to broadcast from areas affected by Hurricane Sandy.

Jeff will be working alongside Samaritan’s Purse as they summarize the damage of the storm and help with the recovery efforts. “…our hope is to bring people outside that area a little closer to the real stories, and to emphasize the needs now…” said Connell.

Connell also noted “It almost seems like this storm has been mentally downgraded by the rest of the nation. The damage and the total number of people affected are likely to be larger than Katrina, yet the nation seems to have moved on to other concerns.”

Jeff will continue hosting his midday show while in New York and New Jersey. You can find Jeff’s Facebook page and other information about his trip at this WAY-FM link http://bit.ly/RdEnrc

Paula Martin's avatar

Radio: The Medium of Hurricane Sandy

This past week listeners found that radio is the perfect companion during a natural disaster. TV, the web and Facebook give you great information--until the power goes out.

Radio is portable and battery-powered. “Radio is immediately accessible, with or without power, and by people of any age or income level” said Laura Howe, VP of Public Relations for the American Red Cross.

During Hurricane Sandy, radio broadcasters on the east coast hunkered down with sleeping bags and generators in order to serve listeners with important alerts and critical lifeline information. Ad Age reports on the necessity of radio during Hurricane Sandy http://bit.ly/SRXgm2


Paula Martin's avatar

Tablets: Not A Hard Pill to Swallow

Longing for the days of reading an article in a magazine or newspaper? Try reaching for your tablet. Tablet users now access magazines and newspapers regularly.

Roughly one-third of tablet users read newspapers and even more read magazines via their tablet. Reports show that men use their tablets for newspaper and magazine reading, but women are trending up in their tablet use.

Most tablet users were anywhere from 18 to 44 years old. Income also played a part of this research, as the household grew, more tablet use was observed.

Tablets just might be the booster shot that print media needs. Read the e-Marketer story on tablet use http://bit.ly/RDla3B

Paula Martin's avatar

The Rich Keep on Giving

Almost all American high net worth households gave to charity in 2011. These are households with a net worth of $1 million or more, or, an annual household income of $200,000.

Ninety-five percent of these household gave to charity. These wealthy individuals gave about 9% of their annual income; however, the average dollar amount has declined since 2009.

The new 2012 Bank of America Study of High Net Worth Philanthropy revealed these findings recently. Researches cited “an uncertain financial climate” as one cause for the decline in giving.

While monetary giving is slightly down, the wealthy are giving more of their time to charitable causes. Educational organizations received a greater share of charitable giving, followed by basic needs organizations, the arts, health charities and religious organizations. Read more about the mind-set of the high net worth donor in this Non-profit Times article http://bit.ly/SRQbSv

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