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Hook - The Consumer Engagement Blog

From the monthly archives: December 2012

We are pleased to present below all posts archived in 'December 2012'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

My Station is Like Me!

Most radio listeners prefer to listen to a radio station that they can relate to. However, Christian listeners also like to have an on-air personality that they can look up to.

Mark Kassof & Co. recently researched how listeners perceive their favorite station and on-air personalities. Kassof research proves listeners of Christian stations truly “love” their station.

Make sure you scroll down through the article to see the words that Christian station listeners attribute to their station (things like caring, cheerful, friendly, positive…) http://bit.ly/URJVui

Paula Martin's avatar

The Give and Take of Giving

Simply, the richer a donor, the more likely they will make a restricted gift to charity.

A majority of donors with assets of $1 million to $5 million prefer unrestricted gifts, while those with assets exceeding $50 million prefer restricted giving.

The strongest motivation for charitable giving among the wealthy is personal values. Religious faith, family legacy and helping society were high priorities in giving.

The Chronicle of Philanthropy reports on a study by Forbes and Credit Suisse. Does your organization meet the high standards for philanthropic giving? http://bit.ly/YWH1bQ

Paula Martin's avatar

True Blue Loyalty

JetBlue’s loyalty program “TrueBlue Giving” is about more than accumulating points. December 10 through the 17, the airline is allowing customers to donate their points to 2.5 million causes in JetBlue’s True Giving database.

Fliers can even designate which category the funds are allocated to such as development, training and advocacy.

Receipts from the donations will be generated through Kula Causes, an online giving platform.

In November, JetBlue customers donated more the $835,000 to help in the relief efforts associated with Hurricane Sandy. RAB’s Radio Sales Today reports on turning customers into donors http://bit.ly/VQhXl4

Paula Martin's avatar

X and Y, More Than Chromosomes

There is a remarkable difference in advertising that moves Gen X and Gen Y.

Gen X (those born between 1965 and 1982) prefers advertising that is more realistic, safe and calm.

Gen Y (those born between 1982 and 2000) prefers advertising that is more energetic (think extreme sports).

Nielsen also found that Gen X females find sentimental advertising more appealing, while Gen X men find advertising themes with football and cars more appealing. Marketing Daily reports on the differences in the generations and the chromosomes http://bit.ly/T4w3L0

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