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Hook - The Consumer Engagement Blog

From the monthly archives: February 2012

We are pleased to present below all posts archived in 'February 2012'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Spirit Fest Gets Austintatious

KFMK (Austin, TX) hosted their first ever Spirit Fest at the Round Rock Dell Diamond. Featuring an impressive lineup of CCM headliners including Third Day, Michael W. Smith, Amy Grant and Peter Furler, the event was billed as the largest faith based family festival in central Texas.

Spirit Fest was scheduled to also support Veteran’s Day, and Gold Star families (families of fallen soldiers) were invited to come for free. Nearby military facilities were given discount tickets.

Over 11,000 fans filled the venue. Check out the crowd pictures at http://bit.ly/xEroTi

Paula Martin's avatar

Radio: The Constant Companion

Radio is the medium that is always with you. On any given weekday over 60% of adults 18+ are listening to radio in their car.

Suprisingly, that number drops just slightly for weekend listening to 56.7%.

Even more impressive is that radio reaches 70% of those with incomes of $75,000 or more while they are driving. Radio also reaches 68% of adults with a college degree or higher degree.

The Radio Advertising Bureau outlines who radio reaches every day, even weekends, in this easy to follow chart http://bit.ly/whK03x

Paula Martin's avatar

Pinning the Future on Social Media

Barely over a year old, Pinterest logged more than 7 million unique visitors in December 2011. Could it be a good fit for your business? Yes, especially if your company has visually interesting products.

However, Pinterest, like other social media channels is about being “social”, so widening your scope to include other information than just your products is beneficial.

For example, Samuel Gordon Jewelers in Oklahoma City places pictures of rings and watches on the site, but also “pins” funny images and other products the jeweler loves.

Read this Entrepreneur article to find out if Pinterest is good for your business http://bit.ly/Ao3jDK

Paula Martin's avatar

Does Like Equal Loyal?

In the past six months, 59% of Facebook users have “liked” a brand or company page. But what does that really mean?

The meaning is vastly different for the consumer and the marketer. Consumers’ expectations for “liking” brands are mainly to receive exclusive offers or to interact with others and share an experience.

Marketers believe that “liking” is linked to loyalty. Foods, TV shows, music, movies and clothing receive most Facebook likes.

Find out if there is a link between “likes” and loyalty in this eMarketer report http://bit.ly/zNjqjI

Paula Martin's avatar

STAR 99.1 Connects with American Idol

Johnny Stone (WAWZ-Star 99.1FM/New York) called recent American Idol participant Marissa Pontercorvo of Staten Island to congratulate her on being selected for the program, but the stunt was on Stone.

Stone encouraged Pontercorvo to be a light for Christ while competing on the show. The singer turned the tables on Johnny when she explained that she has been listening to Star 99.1 since she was 14 and how the station had been uplifting to her each morning and how their show helped her in tough times.

Pontercorvo also said it was overwhelming for her to be talking with the STAR morning team. Stone said “we are so proud that she has an opportunity to bring Christ to American Idol”. See her part of her American Idol interview at http://bit.ly/y6jRgooo

Paula Martin's avatar

Radio Continues Booming

With radio adding 1.4 million weekly listeners during 2011, the reports of its death may be greatly exaggerated.

An estimated 241.3 million people tune in to radio each week…that is about 93% of the U.S. population 12 years old and older.

Among teens (12 – 17 years old) radio listenership has remained steady. That means radio reaches about 92% of the teen demographic.

A slight increase in 18-34 year olds brings 66.3 million weekly listeners, about 93.4% of this age group.

Radio’s audience continues to grow among ethnic groups and continues to reach the affluent, educated households earning $75K or more per year. Find out more about radio’s reach in this Arbitron report http://bit.ly/yno9jZ

Paula Martin's avatar

txtN 4 Donation $

Raising over $43 million from text messages for the Haiti earthquakes in 2010, the Red Cross expanded its donor base. However, most text giving is spontaneous, and does not result in lasting engagement with the charitable organization or its projects.

...but the texter may not be the one to blame. About 80% of text givers have not had any follow-up from the receiver of the donation.

When surveyed, Haiti donors responded that 25% prefer texting for giving, 24% liked online forms, with 22% preferring mail and 19% liked in-person giving. Only 6% liked to give via the telephone.

Find out more about the differences in text givers versus more traditional donors in this Radio Sales Today article http://bit.ly/ykXOGB

Paula Martin's avatar

Girl Talk Pays Off For Marketers

Woman like to have a positive influence on those around them. It’s no surprise that more and more women are using social networking to influence others regarding purchases.

More than 73% of US female internet users are on Facebook, an increase of 8% since 2010. Additionally, women now follow 12% more brands than in 2010.

There's about a 20% increase in women regularly influencing others’ purchase decisions since 2008. Millennial women (those born between 1980 and 2000) are most apt to review, recommend and act on recommendations than other demographics.

eMarketer reports on this new information from Ipsos Mendelsohn and Fleishman-Hillard, Hearst http://bit.ly/y2z2akk

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