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Hook - The Consumer Engagement Blog

From the monthly archives: March 2012

We are pleased to present below all posts archived in 'March 2012'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Giving with a Whole Lotta Heart

HIS Radio, covering North Carolina, South Carolina and Georgia blessed children in the hospital during Valentine’s Day 2012 with their Hearts4Kids campaign.

HIS Radio asked listeners to make home-made valentines for children in area hospitals. Listeners responded with an estimated 36,000 cards from HIS Radio stations in Raleigh-Durham, Fayetteville, Greenville, Myrtle Beach, Savannah and Charleston areas.

Valentines were also made at a pre-concert party (Party in the Plaza) before Winter Jam 2012 in Greenville. See more at http://bit.ly/GBgw1W

Paula Martin's avatar

Radio Reaches Voters

Political ad spending is estimated to be $8 billion this election season. Half of those resources will be funneled to radio and TV.

Why? Because, radio effectively reaches voters, both Democrat and Republican. Formats that lean heavily to the Republican party include talk, classic rock, active rock, album oriented rock, contemporary Christian and country.

Formats leaning to the Democratic party include alternative rock, urban, Spanish-language, gospel, urban AC and Public Radio.

See if this Radio Sales Today article registers with you http://bit.ly/GB6e0W

Paula Martin's avatar

Google Clicks with College Students

College students overwhelmingly use Google for research for coursework, not only in the US, but worldwide. However, their use of the search engine does not stop there.

Google is students' first choice for any online information. Recent studies also found that heavy use of search engines includes younger and better educated US internet users.

The Pew Internet and American Life Project reports that over 90% of adults 18 – 64 use search engines. And those with more education and bigger salaries are more prone to search engine use.

Search this e-Marketer article for the facts http://bit.ly/GD03sm

Paula Martin's avatar

Social Brings Different Donors

Non-profits increasingly use social media to attract donors, but what kind of donor does social media attract?

Social media provides outlets for non-profits to reach more people in a cost-efficient way. Now, non-profits see that the face of the average donor is changing. Philanthropy is now being embraced by younger individuals with smaller gifts.

Donations are not the only objective for non-profits using social media as a vehicle. Engaging, informing and increasing awareness of the public through social is commonplace for many NPOs.

Financial Times reports on the new face of non-profit donors http://on.ft.com/GBek9p

Paula Martin's avatar

Beautiful Are The Feet...

Joy FM’s (Central Florida) morning show host, Carmen Brown, teamed up with Dove nominee Natalie Grant and 132 other team members (Team Freedom) for the Disney Princess Half Marathon in Orlando on February 26th.

Team Freedom ran to raise money for Natalie Grant’s foundation Abolition international, an organization fighting human trafficking.

Carmen invited JOY FM listeners to join the team by running, financial support or prayer. Nearly $60,000 was raised by race participants, online gifts and matching funds. Read more about the JOY FM community of support in Carmen’s blog http://bit.ly/yjPlYg

Paula Martin's avatar

Radio Makes Cricket Sing

We all know that social media reaches millions of potential consumers each day. The remaining question is "How to effectively use social to reach these countless millions?"

Radio is the answer. Cricket Communications combined social media with radio and came out singing. Cricket found that radio drives people to take action through their Wallet Drop campaign.

Cricket placed wallets containing prizes ranging from free phones to money in pre-determined retail stores. Radio personalities talked on-air about the giveaways and also gave out clues using their social media sites.

Positive results for Cricket included increased numbers of followers on Twitter and Facebook and an increase of foot traffic in retail stores. Read how this combination promotion struck a chord with Cricket http://bit.ly/zOeVik

Paula Martin's avatar

The Buck Stops Here

How do Americans spend their money?

The U.S. Bureau of Labor Statistics publishes the data--and, everyone wants to know what the affluent (aka rich) are buying.

First, let’s define affluent…any household with at least $100,000 in annual income. There are approximately 21% of American households that fit this definition, representing about 25% of American adults. Affluents make up half of all consumer spending in several categories, such as cruise ship fares, airline fares, second homes, kitchen appliances and charitable giving.

Surprisingly there are areas where affluents are not the big spenders, like cable and satellite TV services.

Find out where the buck stops in this Ad Age Stat report http://bit.ly/zm8mBC

Paula Martin's avatar

E-mail Brings the Real Deal

Every marketer longs for their brand messages to be shared. With the constant bombardment of inboxes, it is harder than ever for messages to be opened.
Simply, discounts may be the answer.
Recent research from EmailVision found that promotions with a discount were 34% more likely to be shared than other messages. Email sharing also resulted from:

  • Humorous content (20% share rate)

  • Incentives for sharing (19% share rate)

  • New information (19% share rate)

The good news for marketers employing this discount technique: not only are their emails opened and shared, but they gain increased sales and new customers, too. So, you may want to share this information from e-Marketer http://bit.ly/AtWNdg

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