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Hook - The Consumer Engagement Blog

From the monthly archives: July 2012

We are pleased to present below all posts archived in 'July 2012'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Putting STAR Onstage

STAR 88.3/WLAB (Ft. Wayne, IN) hosted the STAR Music Stage at the annual Three Rivers Festival. This is the third year Star 88.3 has brought Christian artists to the festival.

A crowd of about 4,000 turned out to see Kutless, Jason Castro, Attaboy and other music artists on stage. Known as Ft. Wayne’s “biggest summer party since 1969” the festivities last for an entire week offering concerts, crafts, a midway and a parade. Check out the event pics posted here http://on.fb.me/MFHVhX

Paula Martin's avatar

Jersey Mike's Builds Support for NPOs

Jersey Mike’s Subs raised more than $2 million for charities in 2011. They are poised to do the same again in 2012 by posting special messages on their 22-ounce beverage cups.

Stories that highlight charitable partners will be posted on 400,000 cups across the country along with the phrase “Giving…Making a difference in someone’s life.”

Jersey Mike’s works with national as well as local non-profits such as Wreaths Across America and Cincinnati Children’s Hospitals. Read more on this partnership from QSRWeb.com http://bit.ly/Nfcksm

Paula Martin's avatar

Radio: A Girl's Best Friend?

Women remain one of the constants of radio listenership--it’s just that the listening vehicle has changed.

More women are listening to radio via their smart phone or through online streaming. Compared to 2011, the women of 2012 have increased their radio listening time, and their time using social media.

Alan Burns & Associates recently studied women, radio and new media and developed a slide deck on their report. Music selection plays a huge role in the listening habits of these women. And over half of the women interviewed stated that their favorite station is “a good friend or companion.”

Find out more about the relationship between women and radio in this Here She Comes 2012 report http://bit.ly/MFF9rY

Paula Martin's avatar

Plan for the Bad Buzz

Social media isn’t always pretty. Social sites have become the “go to” place for venting about poor customer service and negative experiences. In fact, venting about poor service is one of the top reasons customers seek out social media.

Wise companies have a plan in place to deal with negative situations. eMarketer reports that only 49% of companies worldwide track and follow up on social customer feedback.

See the need to combat negative buzz in this eMarketer report http://bit.ly/SEYmzd

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