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Hook - The Consumer Engagement Blog

From the monthly archives: August 2012

We are pleased to present below all posts archived in 'August 2012'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Atlanta Rides for Wounded Warriors

With temperatures soaring over 100 degrees, brave motorcycle enthusiasts joined in the WVFJ (the Joy-FM, Atlanta) Wounded Warriors Motorcycle Ride.

The caravan of cycles spanned two miles and raised more than $6,000 for the Wounded Warriors. The round trip covered more than 240 miles.

One of the groups attending the ride was the Moo Cow Bikers, a group inspired by Truett and Dan Cathy (Chick-fil-A). This family fun event gives riders an opportunity to share their faith and raise funding for great causes like The Wounded Warriors.

Read about what Wounded Warriors is about http://bit.ly/RMPHLy

Paula Martin's avatar

But She Has a Great Personality

Radio listeners have more than just a passing fancy for their favorite air personalities. A new study finds that listeners feel they have a relationship with their on-air favorite(s).

The study conducted by the Annenberg School for Communications & Journalism found:

  • 75% of respondents purposefully turn on their radio when their favorite announcer is on the air

  • 72% talk to friends about the on-air announcer and what they heard on the air

  • 70% follow their favorite personalities via social media

  • 47% of respondents considered making purchases based on on-air personality recommendations

The findings underscore the loyalty and trust that listeners have with their favorite on-air personalities. Read more about this strong connections between listeners and their favorite announcers in this Katz Media article http://bit.ly/OsDdK2

Paula Martin's avatar

Of Mouse and Money

Online donations for non-profits accounted for about 6.3% of all overall fundraising in 2011.

Online giving was up in 2011 for all areas, except for International Affairs organizations, where online giving was down 55% (mainly due to the large amount of online giving in 2010 for the Haiti earthquake).

End-of-year giving accounts for most online donations, with December being the month with the largest percentage at 20.3%.

Blackbaud recently released their 2011 Index of Online Giving. See how online giving increased in six of the seven designated sectors of Arts, Education, Environment/Animals, Healthcare, Human Services, International Affairs and Public/Society Benefits. http://bit.ly/MvD6fs

Paula Martin's avatar

Boomers vs. Gen X on Digital Media

While boomers own their fair share of smartphones and have registered for accounts on Facebook and Twitter, they are not as likely as Generation X (ages 32-47) to use the technology.

There is one exception, however. Boomer e-mail usage is comparable to other younger age groups (30-49 years old and 18-29 years old).

A new report by Pew Internet & American Life Project finds that boomers will use technology when there is a practical benefit. Find out if social is the best way to reach the group you want to with this e-Marketer article http://bit.ly/PUL3GK

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