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Hook - The Consumer Engagement Blog

From the monthly archives: September 2012

We are pleased to present below all posts archived in 'September 2012'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Radio and Total Recall

Want to reach your target audience and get better response? Plan on using internet platforms in conjunction to traditional radio.

The Radio Advertising Bureau released a new white paper on the multiplying effect of using radio with digital media which found that:

  • Ad recall improves dramatically when digital and radio are used together

  • There is increased brand preference and purchase behavior

  • Visits to brand websites are increased

While marketing dollars increasingly go toward new media, this white paper shows that adding internet radio and broadcast radio to the plan brings greater response. http://bit.ly/RdoTEn

Paula Martin's avatar

Dads Are The New Moms?

Traditional parenting roles are blurring and more dads are taking on household responsibilities than ever before. Dads are doing the grocery shopping, cooking and taking care of the kids.

Marketers would be wise to consider ways to influence dads to buy their products. eMarketer reports on how much dads are doing for the household and the best ways to reach them. Cone Communications found that in-store promotions and traditional outlets like radio and TV reach both dads and moms.

Read this e-Marketer article to find the best way to reach dads http://bit.ly/Q3p7dX

Paula Martin's avatar

Strong Year-End Starts Now

Fall has officially started and the mind begins to wander to the end of the year with all its festivities. If you work with a non-profit organization, the next few weeks can make or break the end of the calendar year.

Year-end giving contributes a substantial amount of donations for most non-profits. Are you ready?

Network for Good offers up five ways to get ready for the windfall of year-end giving in the following ways: make sure you can accept online donations, update your website before December, use email marketing to communicate to your donors, tell your story passionately, and always plan ahead.

Find out if you are ready for end year giving with the full article at http://bit.ly/UN0erw

Paula Martin's avatar

Stand Out, Brand Out

Every organization wants a recognizable logo for their brand--more so for non-profit organizations. Your logo reflects your organization. The Non-Profit Times has six suggestions for picking a logo for your brand to stand out. You should consider if the logo is:

  • Memorable – recallable and recognizable

  • Meaningful – informative and relevant to the audience

  • Likeable – visually and verbally appealing

  • Transferable – can it be used on new products or categories of the company?

  • Adaptable – adaptable for the future

  • Protectable – can it be legally protected or is it too generic?

Find out how each of these areas must be considered when selecting your logo in this article taken from “Marketing in the Public Sector” http://bit.ly/RSerEP

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