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From the monthly archives: May 2013

We are pleased to present below all posts archived in 'May 2013'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

Christians Clinging to their Radios

It’s time for some good news and I’m happy to share it.  Listeners love their Christian music formatted radio stations, and they like to share the love.  Jacobs Media shared data from their recent Techsurvey9 with great takeaways about Christian Music Format listeners, which included:

  • Christian Music Format listeners embrace smartphones and tablets
  • Christian Music Format listeners are more “social” than any other format group and more apt to “like” their station on Facebook
  • Christian Music Format listeners are involved with Twitter and/or Pinterest
  • Christian Music Format listeners spend more time with their Christian music station, and they are less likely to listen to Pandora or Sirius XM
  • Christian Music Format listeners listen to “get in a better mood” and are motivated to listen for their “favorite songs”
  • Christian Music Format listeners are likely to stream their radio at least once per week

Jacobs surveyed over 9,400 Christian Music Format listeners to do their research.  If you need to read some good news, check out this Friday Morning Quarterback article http://www.fmqb.com/article.asp?id=2654056

Paula Martin's avatar

Americans are Up in Alms

“People in America are so generous.” my friend said as we barreled down the highway towards summer camp.   I had to listen hard to make sure I understood what she was saying through her thick Japanese accent.  “Especially here in the south” she added.  I always knew that Americans were charitable, but I had never heard us compared to other countries before, let alone other areas of the U.S.  My friend was born in Japan and spent part of her married life in Canada and also in Chicago. 

That’s why a recent study by Barna struck a chord with me.  It proves what my friend explained to me on that hot July day in Texas.  Americans are charitable.  Amazingly, only 13% of Americans have not donated to charity in the past twelve months. 

Barna’s research found that religious identification has a lot to do with our generous gene.  Evangelicals are the most generous, with 79% donating money to charities (mainly their churches) in 2012.   Evangelicals also donate items and volunteer time for charities.  Only 1% of evangelicals say that they have not given in any way to a charity this past year. 

Juxtaposed to the Christian evangelicals are those of other faiths, where 27% say they had not donated to a charity in 2012.  This is slightly more than double the amount of the average American who did not give to charity (13%). 

Barna’s article goes on to tell about the psychology behind American’s generosity, the dollar amounts that we are giving, and what’s happened to the tithe.   I’m so glad that we are “up in alms” in America!  http://www.barna.org/culture-articles/611-new-barna-study-explores-trends-among-american-donors

Paula Martin's avatar

Mark Twain and the Death of Direct Mail

The oft quoted remark by Mark Twain (“The news of my death is exaggerated”) makes me think of others who have been pre-maturely pushed into the grave.  Obits for God and AM/FM Radio come to mind.   As the pundits are quick to put another nail in another coffin, research may resurrect the old standby - direct mail.

Direct mail has the highest ROI (return on investment) for B2B and for non-profits according to this Forbes article http://www.forbes.com/sites/marketshare/2012/03/11/direct-mail-alive-and-kicking/2/.   The NonProfit Times also highlights recent information released in the “DMA 2013 Statistical Fact Book” that direct mail will continue to be a driving force in business and non-profit marketing http://www.thenonprofittimes.com/news-articles/rumors-of-direct-mails-death-greatly-exaggerated/.  Direct mail has not gasped its last breath and the fat lady will just have to find somewhere else to sing.

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