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Hook - The Consumer Engagement Blog

From the monthly archives: June 2013

We are pleased to present below all posts archived in 'June 2013'. If you still can't find what you are looking for, try using the search box.

Paula Martin's avatar

I’ll Give if You Leave Me Alone!

Millennials (Generation Y) continue to be a bit of a quagmire when it comes to communication, especially for non-profits.  This group of folks born from the early 80’s to the early 90’s believe in giving both time and money, and they can also be impulsive.  A recent article from “The NonProfit Times” cites information from the “2012 Millennial Impact Report” that gives glimpses into the mindset of the average Millennial.   Focus groups found that Millennials do not want to be contacted via calls or texts from nonprofits.  Why?  Because these are personal forms of communication for the Millennial.  See more about how Millennials operate at http://www.thenonprofittimes.com/management-tips/millennials-dont-wants-calls-or-texts/

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