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Inspired Development by Randy Bronkema

Posts Tagged 'Donor Communications'

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This Holiday Season Remember To Listen

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"The ear of the leader must ring with the voices of the people."  — Woodrow Wilson Major gift fundraising is more about listening than talking. You’ve seen it and know that it is true—the fundraiser who talks too much tends to fail. At times it is hard to draw a line between expressing our passion and including people into our vision. We tend to talk more, where we feel in control and comfortable. But we soon find that we’ve left everyone behind—including the major donor we want to realize our vision. We become so passionate about our cause that we forget fundraising is about relationships and relationships are about listening. Monologue or Dialogue? How do you feel when your friend talks too much and doesn’t listen to you? We have to imagine our donors feel the same way. Remember the art of fundraising is about building relationships, not about asking for money. If you can understand and believe in this concept, fundraising becomes fun. Furthermore, if we build relationships by listeni ...

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Relationship Means Everything!

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Here are some amazing statistics about our donors by Growing Philanthropy in the United States (Adrian Sargeant): (Out of 100 donors) · 4% move away or die · 15% decide to make gifts to other organizations · 15% are unhappy with our organizations · 66% think we don't care about them or believe that their gift wasn't meaningful to our organizations These are not very uplifting statistics. Let’s examine why donors feel this way. Then we can determine to be the generation that changes the numbers! These numbers demonstrate that we are not building relationships with those we call on for help. I cannot stress enough the impact that building relationships will have on our donors and our organizations. When we engage in relationships with our donors we will hear that they give because they believe in our mission and they desire to be a part of something real; something that makes a difference. The reach of our organizations are bigger than we realize and we need to make the decision to put the donor’s ne ...

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Begin This Summer With a New Habit – Listen!

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"The ear of the leader must ring with the voices of the people.” --Woodrow Wilson Major gift fundraising is more about listening than talking. You’ve seen it and know that it is true—the fundraiser who talks too much tends to fail. At times it is hard to draw a line between expressing our passion and including people into our vision. We lean toward talking where we are in control and more comfortable. Soon we find that we’ve left everyone, including the major donor, who we need to realize the vision of the ministry, out of the conversation. We believe in our cause so much it is possible to actually talk people out of giving. We become so excited about what we are doing that we forget fundraising is about relationships and relationships are about listening. Listen to a Monologue or Join a Dialogue? How do you feel when your friend talks too much and doesn’t listen to you? We have to imagine our donors feel the same way. Remember the art of fundraising is about building relationships not about asking ...

Comments
  1. Re: What is Your Purpose?

    Putting the passion back into in our ministries! Great message, Randy! Paul summed up our participation...

    -- Will Stevens

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About Randy

I've spent most of my life helping non-profit organizations pursue their vision. My passion is to help non-profits reach their communities and grow discipleship through development.

My work with Christian universities, Christian academies, missions groups, radio stations and local churches really gets me going. Underneath all the work is a real desire to see leaders grab hold of the opportunity God has given them.

Whether major gift development, annual fund plans or donor strategy, I rely on many of the business disciplines from the corporate workplace at JC Penney and Amway Corporation.

I enjoy working with young men to become strong leaders in their families, workplaces and churches. I started The Timothy Project a few years ago to work with men in my local community.

You can find out more about how I help non-profit organizations and how to contact me here.

Thanks for commenting on my blog,

Randy