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The Development Evangelist by Jerry Grimes, CFRE

Posts Tagged 'Donor Retention'

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Local Christian Radio’s Three Part Plan

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You and I have one thing in common: We both believe local Christian radio still changes lives. With smart phones, Pandora and Spotify, online listening and the aggressiveness of networks wiping out local stations, it feels like local radio is under attack. It seems like some people don’t believe in what you do any more. But I still do. And you do, too. How Can We Keep Going? Sharathon income has become notoriously unstable. Many stations are doing more on-air fundraising just to bring in the same amount of dollars. Most station budgets have been flat for years. And the sluggishness in income growth couldn’t have come at a worse time. Like never before, stations need to do more marketing, more outreach and invest in new technologies to stay relevant. For all of the reasons stated above, in addition to being passionate about what you do, I also feel like I’m on a mission from God. I want local Christian radio to not just survive, I want it to thrive. And I have a three part plan to help every local statio ...

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Thanking Your Way to Higher Income

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Imagine you and I are good friends. One day I call asking you to drive across town during rush hour, pick me up and take me to the airport, which is about 30 miles away. You don’t really want to, but we are friends, so you come. When I get in the car, I talk only about myself. I never once ask you about your family, your job or your life. Then, as I am leaving, I ask you for $10 to buy a sandwich. You grab your wallet and hand me $20. I offer a quick “thanks, man” and walk away. How Do You Feel? Driving away you probably don’t feel very good about me. How are you going to respond next time I ask for help? I’m pretty sure that if I actually treated a friend like that, my next call would go to straight to voicemail. Our Donors Sadly, this is often how we treat our donors. And we wonder why 40-60% of them leave after making just one gift. If you could get your donors to make a second, third or fourth gift, you’d raise more money. It’s simple—keep more, raise more. But how? Making donors feel appreciated ...

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4 Ways to Grow Monthly Donations

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Do you pay the bills or sign the checks for your nonprofit? Are you facing another summer slump in giving? It’s probably occurred to you more than once just how valuable donors who give every month really are to you. The bills come in every month like clockwork, so it sure is nice to have some income that’s just as regular! Just think, if you promote monthly giving this year, then it could drastically decrease your summer slump next year. The questions is, “How do you get donors to see the value in helping you defray your operating costs?” How can you get a larger group of supporters to write monthly checks or, better yet, give via credit/debit cards or EFT every single month? Here are four ways proven to be effective among the ministries we’re serving at Advocace: 1. Understand their motivation. There are specific reasons some people will choose to give on a regular basis. They are a select group and are very different from capital campaign donors, for example. These donors believe in your mission and s ...

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7 Ways to Retain More Donors

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Keeping the donors you have is the key to growing income. Studies show that most of us are pretty lousy at it. The Fundraising Effectiveness Project shows that 3 of 4 new donors won’t make a second gift. We’re also getting worse. The same study shows the collective donor retention rate at just 27%, down from 33% about 10 years ago. Bummer. Keep Donors in the Loop But there is something we can do about it—relay information that will give donors the desire to stay. This is important for all nonprofits, but it’s mission critical for Christian organizations. After all, the reason we sometimes call what we do “stewardship” is because we are supposed to be stewarding or taking care the donors God has provided. 1. Report on their last donation. It’s easy when a gift funded or helped fund a project. But even Christian broadcasters, who get pledges and gifts from donors to stay on the air, can share a life change story and link it back to the donor’s last gift. A photo can drive the impact home. Celebrate your do ...

Comments
  1. Re: 7 Ways to Retain More Donors

    Great stuff! So good to see you link donors with the work. Remember how Paul linked the supporting folks...

    -- Jamie

  2. Re: Fundraising's Duh Factor: Keep more donors, raise more money

    Great read, I can appreciate the small things that keep the donor engaged.

    -- LaTanya

  3. Re: The Lapsed, Declined & The Disengaged

    Thanks Jerry. Organizations can also engage a credit card processing provider who enables donors to make...

    -- MKordic

  4. Re: Asking Naturally: Replacing Fear With Faith

    Thanks for the great post, Jerry--full of biblical truth! We join the Lord in His work through ministry...

    -- Will Stevens

The Development Evangelist
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About Jerry

I’ve been involved in the media for over 30 years with experience that spans television, radio and print. But my growing passion over the past decade has become development for non-profit organizations.

I love being a special friend and advisor to dozens of ministry leaders and radio station managers across the country. (I believe Christian radio has only just begun to reach its full potential.)Many non-profit organizations are functioning at a level far below what they could achieve if development were given its proper place in the management process.

My skill set includes development, marketing, strategic planning and leadership development as a certified Ministry Coach..

Before joining Advocace, I served as a development consultant for another firm, and as General Manager for one of the top Christian music stations in the country, and as Donor Marketing Director for WAY-FM Media Group. I also enjoyed raising funds as Director of Development for the University Of South Carolina School Of Law, as well as an active speaker, writer and facilitator.

You can find out more about how I help non-profit organizations and how to contact me here.

Thanks for leaving a comment on my blog,

Jerry