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The Development Evangelist by Jerry Grimes, CFRE

Posts Tagged 'Year-End Donations'

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Jerry Grimes, CFRE's avatar

Three Big Mailing Mistakes


I’m on everybody’s mailing list. I give token gifts and sign up online so I can read the mail you are sending out. I learn a lot, and this time of year I also weep a lot. A lot of the stories shared are just that touching. I also find three big mistakes being made in solicitation letters. Avoid these and you could dramatically increase the amount of money you raise through the mail: One: It is not all about you. A solicitation letter is about the reader, not your ministry. True, you must share your heart, vision, needs, and stories of impact but you must do it in a way that engages the recipient of the letter. The most important word in your letter needs to be “you.” Start with that and put in as many references about your reader as possible. The letter will instantly be more engaging. Two: Communicate value. Every word on the page is precious. It must communicate something of value to the reader. First, ask yourself the question, “What do my readers want to hear?” Then, decide what to write about. Ma ...

Jerry Grimes, CFRE's avatar

Four Ways to Target Last Minute, Year-End Donors


It’s not too late to plan a year-end giving strategy. About one-third of donors typically wait until the week between Christmas and New Years to make their largest charitable gifts. Last minute, year-end donors give for the same reasons as anybody else— because they: · personally connect with your mission · trust your organization’s identity · want to be part of a group supporting a cause · feel good about supporting you · have empathy for those you are helping But year-end donors are also motivated by the Midnight, December 31st deadline. They’ve put off giving for any number of reasons and now are highly motivated to quickly find a cause they trust, and can support, in order to offset 2014 income. Maybe they received a call from their accountant, or a brokerage statement arrived in the mail, or they took a quick look at their finances. But for whatever reason, giving to your Bible College, Christian School, Camp or Mission will solve a problem for them: A tax deduction. There is still time to get a ...

  1. Re: 7 Ways to Retain More Donors

    Great stuff! So good to see you link donors with the work. Remember how Paul linked the supporting folks...

    -- Jamie

  2. Re: Fundraising's Duh Factor: Keep more donors, raise more money

    Great read, I can appreciate the small things that keep the donor engaged.

    -- LaTanya

  3. Re: The Lapsed, Declined & The Disengaged

    Thanks Jerry. Organizations can also engage a credit card processing provider who enables donors to make...

    -- MKordic

  4. Re: Asking Naturally: Replacing Fear With Faith

    Thanks for the great post, Jerry--full of biblical truth! We join the Lord in His work through ministry...

    -- Will Stevens

The Development Evangelist
by Jerry Grimes
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About Jerry

I’ve been involved in the media for over 30 years with experience that spans television, radio and print. But my growing passion over the past decade has become development for non-profit organizations.

I love being a special friend and advisor to dozens of ministry leaders and radio station managers across the country. (I believe Christian radio has only just begun to reach its full potential.)Many non-profit organizations are functioning at a level far below what they could achieve if development were given its proper place in the management process.

My skill set includes development, marketing, strategic planning and leadership development as a certified Ministry Coach..

Before joining Advocace, I served as a development consultant for another firm, and as General Manager for one of the top Christian music stations in the country, and as Donor Marketing Director for WAY-FM Media Group. I also enjoyed raising funds as Director of Development for the University Of South Carolina School Of Law, as well as an active speaker, writer and facilitator.

You can find out more about how I help non-profit organizations and how to contact me here.

Thanks for leaving a comment on my blog,