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The Development Evangelist by Jerry Grimes, CFRE

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Jerry Grimes, CFRE's avatar

The End or A New Beginning? Funding The Future of Radio

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Radio is not doomed, but it's also not going to be radio anymore, at least in the traditional sense.  As I see it, there are three big changes: 1. Listeners used to find the station, now the station has to go out and find the listeners.  People scanned, hit upon a station they liked and set a pre-set in the good old days.  Now stations are having to go out on the web, social networking sites put apps on phones and more to go to where the listeners have migrated. 2. Listeners used to just want to listen, now they want to talk as well.  Radio was a one-way conversation. Stations programmed music, news, talk or whatever, and except for the occasional call-in show, people listened to whatever was being broadcast.  Now listeners want more. They want to be part of the broadcast, not just calling in, but posting comments on the web, downloading excerpts and posting them in the social media, Twittering about what they hear, etc.  Smart stations are making listeners part of the show. 3 ...

Comments
  1. Re: 7 Ways to Retain More Donors

    Great stuff! So good to see you link donors with the work. Remember how Paul linked the supporting folks...

    -- Jamie

  2. Re: Fundraising's Duh Factor: Keep more donors, raise more money

    Great read, I can appreciate the small things that keep the donor engaged.

    -- LaTanya

  3. Re: The Lapsed, Declined & The Disengaged

    Thanks Jerry. Organizations can also engage a credit card processing provider who enables donors to make...

    -- MKordic

  4. Re: Asking Naturally: Replacing Fear With Faith

    Thanks for the great post, Jerry--full of biblical truth! We join the Lord in His work through ministry...

    -- Will Stevens

The Development Evangelist
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About Jerry

I’ve been involved in the media for over 30 years with experience that spans television, radio and print. But my growing passion over the past decade has become development for non-profit organizations.

I love being a special friend and advisor to dozens of ministry leaders and radio station managers across the country. (I believe Christian radio has only just begun to reach its full potential.)Many non-profit organizations are functioning at a level far below what they could achieve if development were given its proper place in the management process.

My skill set includes development, marketing, strategic planning and leadership development as a certified Ministry Coach..

Before joining Advocace, I served as a development consultant for another firm, and as General Manager for one of the top Christian music stations in the country, and as Donor Marketing Director for WAY-FM Media Group. I also enjoyed raising funds as Director of Development for the University Of South Carolina School Of Law, as well as an active speaker, writer and facilitator.

You can find out more about how I help non-profit organizations and how to contact me here.

Thanks for leaving a comment on my blog,

Jerry